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Why does smart small appliances stand out when the market of brand electric heaters and household appliances is cold?

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Why does smart small appliances stand out when the market of brand electric heaters and household appliances is cold?

Date of release:2019-01-17 Author: Click:

After entering the era of mobile internet, white power appears to be "rejuvenated" in the process of networking and intellectualization. Although every family has made great efforts in smart appliances and even supplied a whole set of intelligent household appliances, sales have always been slow to add. The road of "intellectualization" of household appliances has not led the household appliances industry to a prosperous road. With regard to the judgment of the future trend of household appliances intellectualization, it is widely agreed that small household appliances are the first ones to complete the intellectualization transformation and promote the high-speed development of intellectualization.

Why do smart appliances stand out among chickens and become harvesters and catfish, shining the whole home electronics market under the overall downturn of the home electronics market? Driven by the three carriages of consumption promotion, policy guidance and technological empowerment, smart household appliances have great advantages in the work ceiling, sustainable development and work barriers, which conform to the needs of the times.

Intelligent small household appliances

Small household appliances are generally referred to as household appliances with smaller power and volume. They are household appliances that improve people's daily quality. Small household appliances can be distinguished from kitchen appliances and daily appliances according to the direction of use. Now, the category of small household appliances has burst out in the past few years, such as cordless vacuum cleaner, intelligent rice cooker, electric toothbrush, sweeping robot and other small home appliances with different shapes come into the market. The brand, type, shape and function of small household appliances are becoming more and more abundant. Intelligent innovation of smart small household appliances mainly aims at the intelligent promotion of the original category and the opening up of some new categories, completing the innovation of serialization, integration, intellectualization and fashion.

Demand is the foundation of shopping malls. Skills are not only the driving force. Smart small appliances are not the stacking of new skills, but the starting point of customer behavior in new design and new scenarios. They will use scenarios and features of various dimensions to create a deep blend of users'pain points, and then let users deeply understand the absolute payment. This is the winning magic weapon of smart small appliances. For example, voice acquisition and completion of household appliances performance status, process, and scene linkage, and then through personalized, customized, intelligent and scenario approach to foot the article, touching the real G-spot of customers.

Data Interpretation of Intelligent Small Household E-commerce Market

Over the past two years, the global small home appliances market has insisted on adding nearly 10% of the total. China is the main force in the global small home appliances market, and also the paste soil for smart small home appliances. The overall market of small home appliances products online and offline in China has stepped into a robust growth period with strong double-digit growth. During this period, the number of small home appliances, including those with a small share of the market, has reached 300 billion yuan. By 2020, the regulation of small home appliances market will be strong. It is expected to reach 460 billion yuan.

At present, the adding speed of domestic small e-commerce stores accounts for 13% of the total e-commerce stores. Compared with 27% of the sophisticated Japanese consumer stores, the widespread rate is still at a low level, and there will be more than twice the adding space in the future. At the same time, compared with other skilled consumer goods, the urban penetration rate of small household appliances in China is low. The first addition still comes from the prosperous super-large first and second-tier cities, the third and fourth-tier cities are in the decentralization stage, and the breadth of smart small household appliances is still limited to a single category.

Heater appliances


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    Contact person: Mr. Li   /  Ms. Zhang

    Contact information: 0757-26662385 0757-66882333

    Foreign trade: 0757-66882137

    Fax: 0757-66882134

    E-mail: sales@junte.com.cn

    Address: No. 6, No. 5 Road, Gaocun Industrial Zone, Beijiao Town, Shunde District, Foshan City

    Website: http://en.junte.com.cn/

     


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