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In fact, in the field of landing fan wholesale household appliances, there has long been "integrated household appliances"

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In fact, in the field of landing fan wholesale household appliances, there has long been "integrated household appliances"

Date of release:2019-01-17 Author: Click:

"Whole Home Appliances" is a concept put forward by the Internet brand of household appliances, millet, in CCTV advertisements. In fact, in the field of household appliances, there has long been the concept of "whole household appliances" or "whole category household appliances", which is "inductive household appliances" enterprises for enterprises. But because the occupation does not have a qualitative norm, the enterprises are not satisfied with each other. If you call this one, he will call it the other, which makes it difficult to have a consistent title in the field of household appliances.

However, no matter how it is called, but as far as the whole floor fan wholesale household appliances are concerned, it has been recognized by the whole profession. Otherwise, enterprises like Gree, which originally claimed to be professional and dedicated, also began to actively lay out various types of household appliances. Many black-power companies are also looking for opportunities to enter the white-power category, typical of which is Kangjia's huge investment in acquiring Xinfei Electrical Appliances, which has entered the white-power category on a large scale, constituting an industrial advantage in the induction of household appliances. In fact, in the field of induction of household appliances, it is Haier, MeiMei and Haixin that are the enterprises that have the advantages of induction from the beginning.

Although the form of online batch was originated in 2017, it actually landed in the market and flourished in 2018. Ox is the first promoter and successful representative of online batch. This is because Oakes has a deep understanding of the Internet in its marketing, and has the courage to test it. By virtue of the characteristics of the Internet, it breaks the disadvantages of asymmetric information and complicated circulation levels in the past. The manufacturers directly face the terminal business through online wholesale. It's a way of household appliances, a major change in the Internet age.

When Oakes first proposed this, many companies and professionals in the industry still held different views and kept looking forward. Through one year's practice, Oakes has surpassed the speed of occupation and become the top three brand of air conditioning profession. This gives a tremendous shock to enterprises and professionals in the form of professional questioning online batches. Some enterprises begin to test and learn the form of Ox online batches, but they avoid this term in terms of appellation. However, in any case, the different forms of Internet marketing have brought great impact to the profession. It is impossible to ignore the reality of the internet.

Under the impact of the Internet online form, the original way pattern of household appliances enterprises is facing challenges. Many enterprises begin to embrace the Internet automatically, start to open up online and offline channels, online and offline channels for integration. Including some brands with strong offline channels, they also began to cooperate with online channels to make efforts to integrate the channels in the Internet age.

It is understood that in 2018, almost all household appliances brands have had in-depth cooperation with Jingdong or Tianmao and other Internet channels. In Jingdong and Tianmao almost every week, household appliances brands hold a press conference with them. In 2018, the top ten brands of Shuang11 are: 1 Haier, 2 Mei, 3 millet, 4 Gree, 5 Siemens, 6 Ox, 7 Hisense, 8 Swans, 9 TCL, 10 Skyworth. The analysis shows that, in addition to millet is an Internet brand and Siemens is a foreign brand, most of them are traditional household appliances brand. It can be seen that embracing the Internet is now more than just the patent of the Internet brand. In the meantime, Oakes competed in the top ten with a single product and multiple categories of inductive household appliances, which is a miracle.

2018 is the year of the World Cup, relying on the World Cup to carry out sports marketing is the routine of household appliances enterprises. In the sports year 2018, every power plant business will not give up the opportunity once every four years. In particular, color TV companies are hoping to re-emerge the sports year, making TV marketing a big year. Although the World Cup has not stopped the decline in the growth rate of color TV market, after all, it is still very active in terminal consumption. Otherwise, this year's TV career will be even more bleak.

In fact, in the field of landing fan wholesale household appliances, there has long been "integrated household appliances"


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    Contact person: Mr. Li   /  Ms. Zhang

    Contact information: 0757-26662385 0757-66882333

    Foreign trade: 0757-66882137

    Fax: 0757-66882134

    E-mail: sales@junte.com.cn

    Address: No. 6, No. 5 Road, Gaocun Industrial Zone, Beijiao Town, Shunde District, Foshan City

    Website: http://en.junte.com.cn/

     


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