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The trend of high-quality products of electric ironing machine is obvious that the scale of online shopping channels or continuous growth!

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The trend of high-quality products of electric ironing machine is obvious that the scale of online shopping channels or continuous growth!

Date of release:2019-01-25 Author: Click:

The Consumer Goods Industry Department of the Ministry of Industry and Information Technology recently released the operation of the household appliances industry from January to September 2018. The data show that the production and sales rate of the household appliances industry was 96.6% from January to September 2018, down 1.5% from the same period last year, and the cumulative export delivery value was 295.92 billion yuan, an increase of 5.9% from the same period last year. In September, the production and sales rate of household appliances industry was 96.8%, which was 2.2% lower than that of the previous year. The value of export delivery was 32.17 billion yuan, which was 9.3% higher than that of the previous year. From January to September 2018, the main business income of the household appliances industry was 111.082 billion yuan, an increase of 11.9% year on year, and the total profit was 87.95 billion yuan, an increase of 20.3% year on year. From the data, we can see that the overall profit of our country's electrical appliances industry is increasing, but the decline in the production and sales rate of the electrical appliances industry proves that the electrical appliances industry is now changing the original "big and complete" production mode, and turning to the industrial restructuring, quality products or are gradually becoming the mainstream direction of our country's e-commerce market.

As the domestic real estate industry and household appliances industry share a common destiny, the domestic home e-commerce market is to a certain extent instigated by the real estate industry. AVC real estate big data discussion, China's commercial housing sales area growth rate from July 2017 began to show a negative increase, in January-September 2018, the decline was more than 20%. This has a serious impact on the household appliances industry. AVC speculated that the supply of housing in China would ease in 2019, and household appliances and shopping malls might be on the rise.

However, household appliances enterprises can not rely solely on the real estate market to "eat". The transformation of electric ironing products is particularly important. Since the concept of "high-quality" has been carried out by major household appliances enterprises in China, more and more brands have launched high-end products, and the price is directly pressing foreign brands. Household appliances have far exceeded the simple practical functions. The existence of "art works" is beyond the limit. Under the guidance of the new shopping mall, consumers not only pay attention to the ability to use them, but also to meet their own characteristics and better integrate into the home environment. In view of such innovative achievements, more channels have begun a new round of marketing war.

Online sales platforms and off-line stores have become the focus of promotional battles. Double 11, double 12 sales nodes contributed to the household appliances industry in 2018 "final shake". Nowadays, more and more consumers prefer to buy household appliances online. On August 2, the Saidi Seminar of the Ministry of Industry and Information Technology issued the Statement of Home Grid Purchase Analysis in the First Half of 2018 in Beijing.

The statement shows that in the first half of 2018, the scale of B2C home grid shopping malls (including mobile terminals) in China reached 264.1 billion yuan, an increase of 22% over the same period of last year, which is five times of that in the first half of 2013. With the slowdown of the growth of all the shopping malls of household appliances, online growth has risen from the beginning, and the new retail format of online and offline integration has brought online shopping malls to a new high. The statement also points out that with the maturity of home grid shopping malls, the concentration of shopping malls is getting higher and higher: in terms of channels, 60.5% of Jingdong supports the "one pole, two strong" format; in terms of brands, foreign investment is declining, and the advantages of Chinese enterprises are further expanded; and the biggest opportunity for new entrants lies in new products and new models.

The trend of high-quality products of electric ironing machine is obvious that the scale of online shopping channels or continuous growth!


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Key word:Electricironingproducts,ElectricIroningCompany,Electricironingmachinesupply

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    Contact person: Mr. Li   /  Ms. Zhang

    Contact information: 0757-26662385 0757-66882333

    Foreign trade: 0757-66882137

    Fax: 0757-66882134

    E-mail: sales@junte.com.cn

    Address: No. 6, No. 5 Road, Gaocun Industrial Zone, Beijiao Town, Shunde District, Foshan City

    Website: http://en.junte.com.cn/

     


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