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End-of-year inventory of household appliances industry in 2018: black-and-white power polarization providing ironing enterprises urgently need to break through the transformation

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End-of-year inventory of household appliances industry in 2018: black-and-white power polarization providing ironing enterprises urgently need to break through the transformation

Date of release:2019-01-25 Author: Click:

Over the past few days, our newspaper has launched a series of reports on the "embarrassing" situation of some elderly collectives in the era of collective wisdom. With the rapid development of mobile Internet and intelligent technology, it is not only convenient, but also brings some troubles to the elderly in terms of medical treatment, consumption and travel.

2018 is now nearing the end of the year, home e-commerce market can be described as in full swing, surging.

The household appliances industry has entered a low ebb with multi-factor resonance showing a downturn in sales

Throughout the whole household appliances industry this year, white-power enterprises represented by Meimei, Gree and Haier, as well as black-power enterprises represented by Hisense, Skyworth and Changhong, are experiencing a quiet period of rapid growth, slowing down the growth rate and even negative growth in some enterprises.

Detailed to the occupation, in the first half of 2018, air-conditioning, refrigerators and washing machines increased steadily and steadily, the growth rate declined, and all kitchen and electrical products showed poor performance.

The retail sales of air-conditioning shopping malls reached 38.63 million units and 132.1 billion yuan respectively, an increase of 15.8% and 18.9% over the same period of last year. For the first time, the occupation of kitchen electricity has experienced a negative increase. According to AVC's total data, the retail sales of kitchen electricity in the first half of 2018 were 31.1 billion yuan, down 1.6% from the same period last year.

The color TV industry is moving forward, even encountering more difficult problems. According to Zhongyikang statistics, from January to October 2018, the retail sales of color e-commerce stores were 36.92 million units, down 2.3% year on year, and the retail sales were 113.7 billion yuan, down 11.1% year on year.

2018 is the watershed of China's home e-commerce market. After the high-speed increase in 2017, the performance of all shopping malls is not very prominent this year. It seems that the cold winter of shopping malls is coming. According to Zhongyikang data, from January to October 2018, the size of home appliances (excluding 3C) shopping malls in China was 780.2 billion yuan, an increase of 1.9% over the same period last year, which was much lower than that in 2017.

End-of-year inventory of the household appliances industry in 2018: Black-and-white polarization of the supply of electric ironing enterprises urgently need to break through the transformation. Major General Ding, an observer of household appliances industry and founder of nail science and technology, pointed out that in 2018, the whole household appliances profession was not very impressive, and the growth rate of sales and sales volume was slowing down. In addition to air conditioning, there is almost no increase in other categories of white power. In the past few years, kitchen electricity has been increasing at a high speed, and in 2018, there was a cliff-like decline.

"Household appliances profession is a periodic profession, which is greatly influenced by real estate. Now the occupation is in a bottleneck period of slow growth, and the residents'unfavorable mood on the economic situation will also affect their willingness to consume household appliances. Major General Ding said, "In addition, the industry promotion and skill iteration within all occupations do not satisfy the expectations of consumers, which also leads to the difficulty of achieving high-speed growth of home e-commerce market."

According to Hu Hunsen, senior observer of household appliances profession and editor-in-chief of "Let's Talk about Home Appliances", in 2018, the whole household appliances profession is not up to standard, and many product categories are showing a downturn in sales. There are many reasons, such as new demand reduction caused by real estate restriction, consumption reduction caused by economic downturn, lack of motivation for purchasing new household appliances and absence of strong stimulus policy. The resonance of multiple factors leads to small and medium shocks of household appliances industry in the trough of 2018.

Professional "chaos" manifests professional giants and embodies excellence

In addition to the impact of the external environment such as real estate policy, there are also many problems within the profession, which are reflected in detail as follows:

Firstly, the price system is chaotic, and the disordered price in the market disturbs the market again. Since this year, domestic power plant manufacturers have been experiencing the embarrassing situation of "no minimum, only lower". In order to ensure market sales, most manufacturers are reducing prices in varying degrees. The price war is full of various types of shopping malls, which has a great impact on career development.

Second, the lack of innovation, product homogeneity is serious. In order to reduce the risk of trial-and-error, enterprises become accustomed to imitation. In the end, different products from different manufacturers only have different brand names. The product matrix lacks characteristics, and the trend of homogenization becomes more and more serious.

End-of-year inventory of household appliances industry in 2018: black-and-white power polarization providing ironing enterprises urgently need to break through the transformation


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Key word:Electricironingmachine,ElectricIroningCompany,Electricironingmachinesupplier

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