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Home appliances industry hot discussion consumption policy is conducive to the expansion of Guangdong electric ironing machine market!

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Home appliances industry hot discussion consumption policy is conducive to the expansion of Guangdong electric ironing machine market!

Date of release:2019-01-25 Author: Click:

Over the past few days, our newspaper has launched a series of reports on the "dilemma" of some groups in their later years in the era of Guangdong electric ironing machine gathering talents. With the rapid development of mobile Internet and intelligent technology, it is not only convenient, but also brings some troubles to the medical treatment, consumption and travel of the elderly.

2018 is now nearing the end, this year's home e-commerce market is in full swing, surging.

Household appliances industry as a whole has entered a low ebb. Multi-factor resonance shows a downturn in sales.

Throughout this year's household appliances work, white-power enterprises represented by Meimei, Gree and Haier, as well as black-power enterprises represented by Hisense, Skyworth and Changhong, are experiencing a quiet period after high-speed addition, slowing down the growth rate, and even some enterprises show negative addition.

Specifically, in the first half of 2018, air-conditioning, refrigerators and washing machines basically added smoothly, the growth rate declined, and the overall performance of kitchen and electrical products was unsatisfactory.

Retail sales and retail sales of air-conditioning malls reached 38.63 million units and 132.1 billion yuan respectively, adding 15.8% and 18.9% year on year. For the first time, the work of kitchen electricity has been added negatively. According to AVC's total data, the retail sales of kitchen electricity in the first half of 2018 were 31.1 billion yuan, down 1.6% from the same period last year.

The color TV industry is moving forward, even encountering more difficult problems. According to Zhongyikang statistics, from January to October 2018, the retail sales of color e-commerce stores were 36.92 million units, down 2.3% year on year, and the retail sales were 113.7 billion yuan, down 11.1% year on year.

2018 is the watershed of China's home e-commerce market. After the high-speed addition in 2017, the overall performance of the shopping mall is not very good this year. The midwinter of the shopping mall seems to be coming. Zhongyikang data show that from January to October 2018, China's home appliances business (excluding 3C) is planned to be 780.2 billion yuan, an increase of 1.9% over the same period last year, which is much lower than that in 2017.

Major General Ding, an observer of household appliances industry and founder of nail science and technology, pointed out that the overall work of household appliances in 2018 was not open-minded, and the overall growth rate of sales and sales was slowing down. In addition to air conditioning, there are almost no other types of white power. In the past few years, kitchen appliances have been added at a high speed. In 2018, they also showed a cliff-like decline.

"Household appliances work is a periodic work, which is greatly affected by real estate. Now the work is in a bottleneck period of slow growth, and residents'ungenerous mood on the economic situation will also affect their willingness to consume household appliances. Major General Ding said, "In addition, the overall work of internal industrial promotion and technology iteration did not satisfy customer expectations, which also led to the difficulty of home e-commerce market to achieve high-speed addition."

According to Hu Hunsen, senior observer of household appliances, the editor-in-chief of "Let's Talk about Home Appliances", the work of household appliances in 2018 is not open-minded as a whole, and the sales of many products are in a downturn. There are many reasons, such as the decrease of new demand caused by real estate restriction, the decrease of consumption caused by economic downturn, the lack of motivation for purchasing new appliances and the absence of strong stimulus policy. The resonance of multiple factors causes a small stir in the household appliances industry in 2018.

"Chaos" in Work Shows Excellent Performance of Big Businessmen

In addition to the impact of the external environment such as the real estate policy, there are also many problems within the work, as follows:

Firstly, the price system is disordered, and the disordered price in the market disturbs the market again. Since this year, domestic power plant manufacturers have experienced the dilemma of "no minimum, only lower". In order to ensure market sales, most manufacturers are reducing their prices in varying degrees. The price war is full of various types of shopping malls, which has a great impact on the work.

Second, the lack of innovation, product homogeneity is serious. In order to reduce the risk of trial-and-error, enterprises become accustomed to imitation. In the end, different products among different manufacturers are only different brand trademarks. The product matrix has few characteristics, and the trend of homogenization is becoming more and more serious.

Now the home appliance market has changed from the previous "price war" and "marketing war" to "technology war" and "product war". The way to develop high-end, specialized and intelligent enterprises has always been unchanged. With the tightening of the real estate market and the promotion of the consumption structure iteratively, the home appliances work has entered a full period. The giants are also surrounded by this year's inspection and searching for new ones. Add points.

Guangdong Electric Ironing Machine


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Key word:GuangdongElectricIroningMachine,GuangdongElectricIroningMachineSupplier,GuangdongElectricIroningMachineManufacturer

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