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Household Appliances Industry Aiming at Transition and Upgrading in 2019 after High Growth of Electric Fan Factory in Cool Period

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Household Appliances Industry Aiming at Transition and Upgrading in 2019 after High Growth of Electric Fan Factory in Cool Period

Date of release:2019-01-25 Author: Click:

"Although the overall situation is not optimistic, but the trend of consumer promotion has not changed, people's consumer demand is expanding, new personalized consumer demand is constantly forming." Ge Fengliang, vice president of the Institute of Household Appliances Research in China, once pointed out that the market competition will become more and more fierce in the future, which puts forward new requirements and challenges for enterprises and shopping malls.

Electric Fan Factory

In the unfortunate market conditions, in order to win the first place in the new year, in line with the trend of transformation and promotion to become the "encirclement" of the power plant business. According to the current trend, "price war" can no longer strongly affect customers. And in the case of the overall decline of the home electronics market, there are many high-end products in demand.

In the past year, "Double 11" online shopping Carnival as an example, although this is the "home" of low sales promotion, but according to the data flash of Jingdong fan manufacturers, the addition of high-end appliances and improved appliances is particularly rapid. As of 10:00 a.m. on November 11, the sales of high-end air-conditioning products with unit price of 6,000 yuan and above reached 8 times of the same period in 2017; sales of large refrigerators with 500 liters or more exceeded the total of 2017 at 10:00 a.m. and sales of washing and drying washing machines reached 2 times of the same period in 2017.

Electric Fan Factory

Undoubtedly, high-end products have become the biggest "outlet", which has also become the principle that many manufacturers strive to achieve. Recalling that in 2018, from the first appearance of AEG, a high-end brand of joint venture between USA and Electrolux, to the announcement by TCL that its XESS series has been upgraded to a high-end sub-brand, whether overseas mergers and acquisitions or brand expansion, high-end transformation has become common.

Some insiders pointed out to the reporters that when the market declined as a whole, how to do a good job of products, deep value has become a factor for enterprises to consider. Nowadays, the improvement of product value has become the key point for household appliances enterprises to invent profitable space. It is worth noting that the development needs of high-end consumer demand are always deposited, and the cultivation of users also needs the help of excellent products.

Obviously, the way relying on the "price war" sterilization is no longer in line with the market trend at that time, product promotion needs to be strengthened urgently, which requires the home power plant business to add investment in intelligent production and technological innovation. From the last year's reflection, whether QLED light quality sub-point technology popularization, or AI + IoT technology makes the interconnection of household appliances products, technology promotion to promote the quality and value of the trend has begun to emerge.

Faced with a new year, the industry generally believes that facing the new needs of contemporary users, the exploration of intellectualized, healthy and differentiated products of domestic power plants should continue. Together, the upstream and downstream supply and demand relationship and channel changes are also the focus of attention. In the fierce competition, the first observation of the "inside and outside" of the "players" will undoubtedly get the first chance to start.


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Key word:ElectricFanFactory,ElectricFanCompany,ElectricFanSupplier

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    Contact person: Mr. Li   /  Ms. Zhang

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    Address: No. 6, No. 5 Road, Gaocun Industrial Zone, Beijiao Town, Shunde District, Foshan City

    Website: http://en.junte.com.cn/

     


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