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Ground Fan Customized Household Appliances 2019 Strategy to Overestimate the Cycle

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Ground Fan Customized Household Appliances 2019 Strategy to Overestimate the Cycle

Date of release:2019-01-25 Author: Click:

From 2018 to now, the decline of household appliances sector has reached - 31.4%. The decline of each subdivision sector is larger, and the performance of household appliances sector is weaker due to the downturn of real estate and the weakness of domestic economy. The performance of the corresponding stocks is further decomposed, and the stocks in the small household appliances sector are out of the independent market, and the certainty of performance is the main reason. The 18-year performance of the household appliances sector has been affected by the weakness of real estate. Many of the household appliances sectors related to real estate are in the stage of valuation adjustment. The relatively excellent performance of small household appliances as a sector with strong consumption characteristics is less affected by real estate.

If the white power is strong, the profit will be steady but the growth rate will slow down. The strategy of custom household appliances for landing fans in 2019 will go through the underestimation cycle, depending on the increase of market share and average price, the concentration of head brand will continue to rise, and the professional leaders with strong moat, stable profit, reasonable capital preference and reasonable valuation will be emphasized. Kitchen electricity is greatly affected by the lag of real estate, competition format downwards, in a low period. The average price of black power declined with the decline of panel price, and there was limited room for improvement. Continuous new types of small household appliances profession drive the growth of structured shopping malls and increase the average price, and attach importance to enterprises with research and development ability and brand influence.

Among the three driving factors of policy, real estate and consumption, small household appliances are least affected by policy and real estate. Because of the low penetration rate of shopping malls, short replacement cycle and fast updating of categories, small household appliances gain the strongest consumption support on the demand side by virtue of consumption promotion and demographic dividend. At the same time, small household appliances enterprises can also timely launch new categories through skill innovation in response to changes in consumption trends. In view of the new retail trend, the layout of diversified channels, so in the case of weak real estate cycle and slow superimposed economy, small household appliances have the characteristics of stable revenue performance and through the cycle.

Driving factors of supply side of small household appliances: 1) Skills renewal and advantages - Skills innovation is the core competitiveness of small household appliances to promote product structural upgrading; 2) Product talent - single product expands to multi-category and multi-scenario applications; 3) Brand influence - multi-brand expansion and ladder span depend on companies'independent development or acquisition of foreign brand layout high-end shopping malls. Promote brand span.

The changing characteristics of the demand side of small household appliances are as follows: 1) the high proportion of online purchasing, the development of new small household appliances driven by informationization and online purchasing; 2) paying for laziness and convenience, liberating their hands and time; 3) increasing awareness and demand for healthy small household appliances consumption; 4) increasing the importance of one household appliances in the sub-category, the rise of single and newly expensive household appliances; 5) facial value in the economy. Pay the bill, minimalist style is sought after.

Ground Fan Customized Household Appliances 2019 Strategy to Overestimate the Cycle


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Key word:Customizationoffloorfans,OEM,GroundFanSupplier

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    Contact person: Mr. Li   /  Ms. Zhang

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    Address: No. 6, No. 5 Road, Gaocun Industrial Zone, Beijiao Town, Shunde District, Foshan City

    Website: http://en.junte.com.cn/

     


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